Privacy Policy

1. Introduction

Heavenly Heating and Cooling, LLC ("we," "us," or "our") operates the website heavenlyheatingandcooling.net. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or contact us. By using our website or services, you consent to the practices described in this policy.

For questions about this Privacy Policy, contact us at [email protected].

2. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you contact us, request a quote, schedule service, or fill out forms on our website. This may include:

• Name
• Email address
• Phone number
• Physical address
• Service preferences and project details

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• IP address
• Browser type and version
• Pages visited and time spent on pages
• Referring website
• Cookies and similar tracking technologies

Call Recordings and Chat Transcripts

If you call us, your call may be recorded or monitored for quality, training, scheduling, and recordkeeping purposes. If you use a chat feature on our website, we retain the transcript of that conversation. Where required by law, we will provide notice before recording. Please do not share sensitive information (such as full payment card or financial account numbers) over chat or recorded calls.

Information from Third Parties

We may receive information from third-party service providers (e.g., analytics platforms, advertising partners, call-tracking and scheduling tools) that help us understand how visitors interact with our website and improve our marketing efforts.

3. How We Use Your Information

We use the information we collect to:

• Deliver HVAC services and fulfill service requests
• Schedule and manage appointments
• Send marketing communications (with your consent)
• Improve our website, services, and user experience
• Comply with legal obligations and protect our rights
• Respond to inquiries and provide customer support

4. SMS/Text Message Communications (A2P/TCPA)

By providing your phone number and opting in to receive text messages, you give us your express written consent to receive SMS messages from Heavenly Heating and Cooling. Message frequency varies based on your interactions with us (e.g., appointment reminders, service updates, marketing).

• Opt-out: Reply STOP to any message to unsubscribe at any time. You will receive a confirmation message.
• Help: Reply HELP for assistance or contact us at [email protected] or (801) 598-2972.
• We do not sell your phone number to third parties.
• Our SMS program is A2P 10DLC compliant. Message and data rates may apply.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Types of cookies we use include:

Strictly Necessary

Required for the website to function (e.g., security, load balancing). These cannot be disabled.

Analytics

We use Google Analytics 4 (GA4), loaded through Google Tag Manager (GTM), and Microsoft Clarity to understand how visitors use our site, including page views, session duration, and traffic sources. Google Consent Mode governs whether these tools may use cookies or storage based on your consent choice and your region. This helps us improve our website.

Advertising

We use Meta Pixel and Google Ads to deliver relevant advertising and measure campaign effectiveness. These may use cookies to track conversions and retarget visitors.

Functional

Used for chat widgets, preference storage, and other features that improve usability.

You can manage cookies through your browser settings. Disabling certain cookies may limit website functionality.

6. Pixel Tracking and Advertising

We use the following advertising and tracking pixels on our website:

• Meta Pixel: Tracks conversions and helps us deliver relevant ads on Facebook and Instagram.
• Google Ads: Tracks conversions and helps us measure the effectiveness of our Google advertising campaigns.
• CallRail: Tracks phone calls and form submissions to attribute leads to our marketing efforts.

These tools may collect information such as IP address, device type, and browsing behavior. You can opt out of personalized advertising through your browser settings or through industry tools like the Digital Advertising Alliance's opt-out page.

7. AI Usage Disclosure

Heavenly Heating and Cooling may use artificial intelligence (AI) tools for content generation, website optimization, and AI-assisted communications. We maintain llms.txt and llms-full.txt files on our website to help AI search engines and crawlers understand our business. We do not share personally identifiable information (PII) with AI services. AI-generated content is reviewed for accuracy before publication.

8. Sharing Your Information

We may share your information with:

• Service providers who assist with operations (e.g., scheduling, analytics, marketing)
• Analytics partners (e.g., Google, Microsoft) as described in this policy
• Legal authorities when required by law or to protect our rights

We do not sell your personal information.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

California Residents (CCPA/CPRA)

California residents have the right to: know what personal information we collect; request deletion of their information; opt out of the "sale" or "sharing" of personal information; correct inaccurate information; and limit the use of sensitive personal information. We do not sell personal information as defined under the CCPA.

Utah Residents (Utah Consumer Privacy Act)

Heavenly Heating and Cooling is based in Utah. Under the Utah Consumer Privacy Act (UCPA), which took effect December 31, 2023, Utah residents have the right to confirm whether we process their personal data and to access it, to delete personal data they provided to us, to obtain a portable copy of that data, and to opt out of the processing of personal data for purposes of targeted advertising or the sale of personal data. We do not sell personal data as defined under the UCPA. To exercise these rights, contact us using the details below; we will respond within the time period required by law.

Other State Residents

Residents of Colorado, Virginia, Texas, Connecticut, and other states with comprehensive privacy laws may have similar rights (e.g., access, correction, deletion, portability, opt-out). Contact us to submit a privacy request.

Global Privacy Control (GPC) & Do Not Track

Some browsers and extensions transmit "Do Not Track" (DNT) or Global Privacy Control (GPC) signals. Because there is no universally adopted standard for responding to DNT signals, our website may not respond to them. We honor a recognized GPC signal automatically as a valid request to opt out of the sale or sharing of personal information for the browser or device from which it is sent — advertising storage is disabled without any further action on your part. You can also opt out anytime using our cookie-consent banner: reopen it via the "Do Not Sell or Share My Personal Information" link in the footer of every page.

Submitting Privacy Requests

To exercise your privacy rights, email us at [email protected] or call (801) 598-2972. We will respond within 45 days of receiving a verifiable request.

10. Data Retention

We retain your information for the following periods:

• Customer and service records: 7 years
• Analytics data: 14 months
• SMS consent records: 4 years
• Contact form submissions: 2 years

We may retain information longer when required by law or for legitimate business purposes.

11. Children's Privacy

Our website and services are not directed to children. In accordance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 years of age, and our services are not intended for individuals under 16. If you believe a child has provided us with personal information, please contact us immediately so we can delete it.

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the effective date. We encourage you to review this policy periodically. Continued use of our website or services after changes constitutes acceptance of the updated policy.

13. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us:

• Heavenly Heating and Cooling, LLC
• Email: [email protected]
• Phone: (801) 598-2972
• Address: Salt Lake County, Utah